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Search engine optimization Search engine optimization or SEO is technically a marketingContent marketing SEO is a major factor in content marketing a strategy based on theSocial media marketing Social media marketing means driving traffic and brand awarenessPayperclick marketing Payperclick or PPC is posting an ad on a platform and payingAffiliate marketing Affiliate marketing lets someone make money by promoting anotherNative advertising Native advertising is marketing in disguise Its goal is to blend in with itsMarketing automation Marketing automation uses software to power digital marketingEmail marketing The concept of email marketing is simple—you send a promotional.
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The Digital Marketing Specialist will focus on the engagement of leads at the top of the funnel with a view to increasing conversions as they journey through the Marketing funnel The ideal candidate will have experience across a range of digital marketing channels both owned (email social medial lead nurture tracks online forums etc) and paid (ads PPC social media).